Designing for a 1% Kinder, Nicer, and Healthier Human Experience
Wellvyl’s mission is to create a world where kindness, healthy communication, and inclusivity are at the center of human interactions. To bring this vision to life, I led the design of a visual identity that not only reflected these values but also shaped the way users experienced the brand.
Through an iterative design process, I developed a cohesive brand system that included logo refinements, an inviting color palette, approachable typography, and digital assets designed to reinforce warmth and positivity. Every visual element was carefully crafted to create an environment that felt empowering, safe, and aligned with Wellvyl’s mission.
Beyond aesthetics, the designs played a key role in setting the tone for the company’s messaging and overall experience. By ensuring consistency across all touchpoints—social media, digital platforms, and marketing materials—the brand became more recognizable and engaging.
The result was a visual identity that didn’t just look good but actively contributed to Wellvyl’s goal of improving human interactions, making kindness and connection an integral part of the user experience.